Construction machinery industry competition upgrade price war give way brand service battle

How to achieve sustainable development in fierce market competition? Is to provide quality service!

After the financial crisis, the construction machinery industry experienced a “crazy” marketing promotion phase. Now, more and more construction machinery companies are no longer just around the product, price, but the service systemization, branding took the lead on the proceedings. Schedule, into the battlefield of brand services. The establishment of a 6S shop and a 4S shop for a construction machinery company across the country has enabled construction machinery customers to enjoy a convenient "one-stop service," and the company has vigorously launched service actions to usher in a historic disruption in the service mode of the construction machinery industry. .

Trinity: Building China's First Service Brand

On May 11th, 2010, the Trinity Service was launched in the Kunshan Industrial Park of Sany Heavy Machinery. In this trip, Sany Heavy Machinery carefully creates custom services for customers. The three patrol columns of Sany Heavy Machinery will join the agent service teams and go to all construction sites in the country to solve the problems in the use of machines. The problem. It is reported that the number of service engineers invested by Sany Heavy Machinery in this event has reached nearly 1,000, and 400 dedicated service vehicles are expected. The total number of inspection equipment is expected to reach nearly 10,000 units.

In recent years, as the sales volume of the Sanyi excavator has doubled, the total holding capacity of the Sanyi excavator market has also rapidly increased. Sany Heavy Machinery has practiced the service tenet of “Everything for customers” from time to time, and sincerely returns old and new customers, and has been striving to provide customers with the promise of exceeding industry standards and demonstrating services that exceed customer expectations.

Inheriting the fine tradition of creating a service system in the year of 31, from the industry’s first use of free service telephones to the opening of aircraft carriers for 6S stores, and to an extension of the warranty period to 3,000 hours, Sany used its own efforts to continuously display “Building China Serve the first brand's determination and strength. Sany 6S store and “Service Miles” have set a benchmark for brand services in the construction machinery industry.

In order to enhance the image of Shanhe's intelligent products and services and enhance users' confidence and satisfaction with Shanhe's intelligent excavators, on July 20th, the Shanhai Intelligent Excavator Division's after-sales service department organized the 2010 “Summer Cooling” Shanhe Smart Excavator. Service Miles activities. The action team made up of technology, production, after-sales, and marketing personnel is divided into teams of East China and South-West lines. They set off from Changsha and traveled to all parts of the country. This opened the way for Shanhe Intelligence to send cool and cool summers to the country. The prelude to service visits. The service personnel visited the regions and key users and agencies where the users are more concentrated. The journey lasts for 60 days. It takes about 60 days to resolve customer complaints and difficult problems. The training guides the users to use and maintain the products correctly, and promotes the company's brand. , to increase user awareness of the product.

The Shanhe intelligent team used their meticulous service to allow more customers to feel cool in this hot summer and set an example for the industry brand service.

Lux: Technical Service Visit

On August 1st, the Luxus technical service team visited Sichuan for a five-day service visit. They visited the group and were not afraid of difficulties. They worked day and night, drove 2,800 km to visit various cities in Sichuan and reached an area of ​​6250 meters above sea level. The inspection and service of the Richard excavator in the Sichuan Wenchuan disaster area provided guidance and training for the operation and maintenance of the driver.

Service is not only a means for enterprises to create benefits, but also an important development strategy, embodying the company's core competitiveness. If an enterprise wants to maintain sustained and healthy development, it must take the path of “using strong service strength and promoting development through services” to improve its core competitiveness and customer trust. In 2010, construction machinery companies have issued service cards one after another. In the future, service warfare will intensify.