Discussion on the Transformation of CNC Cutting Machine Industry in Micro Market

In the first half of this year, the prosperity index of the national CNC machine tool manufacturing industry started the work of the “Regional Survey Point” and selected the CNC cutting machine manufacturer in the Guangdong region as the research site. With institutional analysis, after investigating the CNC cutting machine manufacturers in Guangdong, the conclusion is that the meager era of the CNC cutting machine industry has come and innovation will become the main mode of profit for the CNC cutting machine industry.

The cost of raw materials and labor in the numerical control machine tool manufacturing industry is increasing, but the price increase of the product is not as good as the cost increase, so the profit is getting thinner and thinner.

Through the analysis of the relevant research data, it is not difficult to find that the industry-wide meager profit market will continue in the short term. In this regard, how CNC machine tool manufacturing companies should face:

First, technological innovation is the core of the era of meager profits. In the machine tool industry is a numerical control machine tool, CNC machine tool is the core of the CNC system, this is very important, it accounts for the total cost of the entire machine tool industry about 30%. At present, some CNC cutting machine manufacturers in Guangdong have developed their own CNC systems. They have entered the market stage and have made great progress. However, there are still gaps between Japan and Germany.

Second, sales model innovation. The channel sales model adopted for traditional CNC machine tools sales needs to be improved. The marketing for the end market is a marketing method changed by many CNC cutting machine manufacturers in recent years. At present, it seems that these types of models will work in China, shorten the production cycle, and use high turnover rates to make money.

Third, intelligence and customer service will be the development direction of the CNC machine tool industry. In order to transform from a manufacturer of CNC machine tools to an industrial service provider, the profits will become thinner and thinner. In order for companies to achieve long-term development, they must transition to industrial service providers. CNC cutting machine manufacturing industry in Guangdong is to make traditional industries let others do OEM, and devoted to the main product sales, while its own service system must also be transformed.