Listening to wisdom Marketing innovation With the slowdown in the development of the lubricant industry, more and more lubricant brands are seeking to survive the fierce competition. Under this background, the pursuit of marketing innovation is the development strategy adopted by most lubricant brands. As a national brand, Dongfeng Lubricant has established its core value of “Oriental Wisdom†at the beginning of its establishment. In the market, Dongfeng Lubricant has also been seeking “marketing wisdom†under the guidance of the brand core. For the current Dongfeng Lubricants, “marketing wisdom†is “listening wisdom†and it is to pay attention to terminals and listen to consumption. The voice of the person. For traditional lube marketing, the channel is the most important, so-called “marketing is kingâ€. However, as the country is becoming networked, people have more and more ways to receive information, and the focus of channels has gradually shifted downwards. The right to evaluate the quality of products is increasingly coming from the terminal. Therefore, it is necessary to consider how to shorten the number of products and terminals. The distance between. Nowadays, the development of science and technology allows companies to use more means to directly engage with consumers. Dongfeng Lubricating Oil realizes that only those brands that really approach the consumers can listen to the true voice of consumers and thus better improve their products and seek development. Into the sales terminal to deploy IoT strategy In order to better engage with consumers, Dongfeng Lubricant has built a “three-star, five-star†system from the previous year, which not only shortened sales channels, but also better unified Dongfeng Lubricant's product display and brand. Image. Through the "three-star, five-star," system, Dongfeng lubricants can better serve consumers to provide more real benefits. In addition, Dongfeng Lubricants is also actively deploying the Internet of Things strategy, which will gradually increase the market's overall response mechanism by gradually involving the purchase of lubricants, consumer lubricants, and after-sales services. Once you have an Internet of Things terminal, you can not only immediately increase the consumer's viscosity and optimize the experience of promotions, product services, public-welfare information exchange, but also can directly load various market variables to the end-user's mobile phone. This feature allows Dongfeng to Zero distance lubricants docking with consumers, dealing with market issues more effectively. Refine consumer groups Provide personalized services Dongfeng Lubricant's Brother Service Center, which was jointly developed by Dongfeng Lubricant and Maintenance Service Center, has become the material carrier for Dongfeng Lubricating Oil's direct contact with end consumers. Dongfeng Lubricants develops corresponding products based on customer segments to provide more refined services for various groups. This is also a very important step for Dongfeng Lubricating to deepen the “three-level five-star†system. “According to the overall development plan of the market, Dongfeng Lubricants will adopt the “service center†model to subdivide the customer group service and feedback the product value to the customer in a better form. Such an approach can promote the “listening†we advocate. The wisdom of "the real integration is linked." Dongfeng lubricants market director Mo Yang replied in response to a reporter's question. With regard to the slowdown in the growth of the lubricants industry and the fierce competition in the brand, Dongfeng Lubricant seems to have “strategized†and is rooted in the brand's core marketing innovation concept “listening wisdom†and a forward-looking “three-level five-star†marketing system. Considering the well-planned landing projects, this indicates that this Asian aircraft carrier, who shoulders the mission of Lubricant National Brand, can not afford to underestimate the market competitiveness. We will follow the development of Dongfeng Lubricants and witness the rise of this national brand! S32205 Seamless Stainless Steel Tube S32205 Seamless Stainless Steel Tube,Seamless Stainless,Steel Seamless Tube,Stainless Seamless Steel Pipe Zhejiang Fonye Group Co.,Ltd , https://www.fonye.com