Promoting "Entrepreneurship" with "Innovation" and Providing New Energy for the Development of Enterprises The Double Star Group is a 95-year old state-owned rubber company. As a traditional labor, capital, and resource-intensive industry, China’s tire industry has always been in a “big but not strong†position, and its sustainable development is facing a major bottleneck. In order to reverse this situation, the company has accelerated the "Internet 4.0" ecosystem and the "Service 4.0" ecosystem's Internet of Things strategy to realize a full-line harvest of sales, revenue, and profits in the downturn of the industry. The Double Star Group took the opportunity of the Internet +, China Made 2025, and state-owned enterprise reforms to change the “new normal†to “new stateâ€, accelerate the conversion of new and old kinetic energy, and actively eliminated more than 60% of backward production capacity and products, preemptively starting from “sweat typeâ€. Towards "intelligence." Took the lead in the industry to implement the “three-oriented management model†of market segmentation, organizational flow, and business units, and took the lead in establishing the first full-process “Industrial 4.0†intelligent factory in the global tire industry, pioneering the creation of an open “ Service 4.0" and "Industry 4.0" ecosystems. Double Star Tire has become a highly personalized model of Qingdao's "innovation" and created a "three years beyond thirty years" feat. Looking at the global tire industry, the whole process of "Industry 4.0" has never gone by. From manufacturing to "smart" creation, Double Star experienced a difficult journey of exploration. After a large number of industrial trends, cutting-edge technology research and market research, DoubleStar has carefully conducted the top-level design of the “Industrial 4.0†smart factory, especially the three key links of intelligent systems, smart equipment and robots. It took nearly 20 months. After hundreds of revisions and improvements. After that, it took nearly one year to implement the plant construction and eventually built the world's first full-process “Industrial 4.0†intelligent factory. Change “manufacturing†to “intelligence†and establish new advantages for enterprise development In June 2016, Doublestar took the lead in building the first full-process “Industrial 4.0†intelligent factory in the global tire industry, completely subverting the original operating model, and adjusting from “capacity-centered†to “order-centeredâ€. Companies really focus their development on meeting user needs and creating effective supply. Twinstar's “Industry 4.0†is not an automated factory that employees direct the machine, but an intelligent ecosystem of user command, data drive, and software operation, integrating “product customization, enterprise interconnection, and manufacturing intelligenceâ€. Users can customize their products according to their own needs. The company not only realizes internal and external interconnections, human-machine interconnections, machine-machine interconnections, machine-to-machine interconnections and level-of-position interconnections, but also can intelligently schedule production, intelligently feed materials, intelligent inspection, and intelligent storage. , smart evaluation. There are 11 kinds of 300 intelligent robots on the production line. More than 30 processes for tire production can be completed in an intelligent manner. More than 80% of the equipment is independently designed and developed by Twinstar. In particular, the current general method cannot complete the collection and tracking of information on tiny materials or raw materials. Double Star uses the globally original MEP platform and electronic tag technology to achieve intelligent matching of information in all processes, people, equipment, equipment, and locations. Can truly realize the whole process of quality tracking and traceability, and it is also the only company in the global tire industry to realize full-process intelligence. Smart manufacturing brings about a disruptive revolution in the global tire industry. According to statistics, after the launch of the dual-star “Industry 4.0†intelligent plant, the labor intensity of the employees of Doublestar will be reduced by more than 60%, the product non-performing rate will be reduced by more than 80%, the labor productivity will be more than three times that of the past, and the products will be high-end and highly differentiated. With high added value, environmental protection and energy efficiency have reached world advanced levels. Not only that, the Double Star passed a tire intelligent factory, and also made three new industries: smart equipment, smart logistics (robots, cold chain logistics, airport logistics), and recycling of discarded rubber, green and green intelligence. It really borrowed “Internet+†and China made the 2025 opportunity to realize the conversion of new and old kinetic energy through new technologies, new industries, new formats, and new models. From "selling products" to "selling services" to create a new ecosystem of the Internet of Things The dual-star IoT ecosystem strategy consists of two parts: one is the “Industry 4.0 Ecosphere†with tires and smart equipment at its core, and the second is the “Service 4.0 Ecosphere†with the automotive aftermarket as the core. The ultimate goal is to establish From an open and shared network platform, Double Star becomes a company that focuses on user experience, mass customization, and full service. According to the twin-star plan, an intelligent service platform of “Service 4.0 Ecosphere†currently matching the Double Star “Industry 4.0 Ecosphere†is being built. By focusing on the “4.0 ecosystem†in the automotive aftermarket, DoubleStar will achieve a seamless transition between online and offline, ubiquitous roads, and the transition from “selling products†to “selling services.†The entire system starts with user interaction. Gradually extended to the user experience, transactions, on-site service, service evaluation, the entire process closed loop, and then to achieve from the service of dual-star tires to service other brand tires, and then to other automotive aftermarket value-added services. As early as 2014, Shuangxing has launched the “Star Monkey Strategyâ€, 24-hour service hotline, “0 delay rescue†service, and “Mobile Star Monkey†service vehicle. As long as there is demand, users will arrive at the first time for rescue. service. In particular, the "Star Monkey Strategy" has been promoted across the country, from the installation, repair and rescue services of Double Star Tire to the service of breaking the rules to undertake third-party tires, to the expansion of value-added services after the automobile, and to socialization. The rescue and other services have fulfilled the service promise of “users only need one information and the rest are done by the star monkeys†and realize “from selling products†to “selling servicesâ€. In 2015, Twin Stars took the lead in drafting the “Standards for after-sales service of tire productsâ€, which is the first national standard for service in the Chinese tire industry. The service-oriented manufacturing industry is an emerging trend in the development of the industry. The company's value chain has changed from "manufacture-centered" to "service-centered." The formulation and implementation of this standard will help Chinese tire companies convert to service-oriented enterprises and further strengthen the comprehensive competitiveness of Chinese tire companies. At the same time, in order to meet the strategic needs of the IoT ecosystem, Shuangxing has created a global market innovation center, a global demand innovation center, an international-level testing center, and a graphene tire laboratory. International-level testing centers, global logistics centers, and green recycling industry parks are also Start building. In fact, DoubleStar is accelerating the internationalization strategy of “marketing localization, manufacturing intercontinentalization, and research and globalizationâ€. Double Star tires have been exported to more than 140 countries and regions, and it is one of the largest companies in the Chinese industry that have been allowed to enter the international market.
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Doublestar Group's modern tire production workshop
Double Star Group accelerates the conversion of new and old kinetic energy to create a full-flow intelligent tire company
Double Star Group Co., Ltd. is one of the “Five Golden Flower†enterprises in Qingdao and is the only state-owned listed company in the tire industry in Shandong Province. Through technical innovation and intelligent transformation, in 2016, the Double Star Group was awarded the National “Green Tire Smart Manufacturing Pilot Demonstration Company†(the only tire industry), “Quality Benchmarkingâ€, “Industrial Brand Cultivation Demonstration†and “Technical Innovation Demonstration†by the Ministry of Industry and Information Technology. It has become the only company in China that has won four national awards for all five years, and is known as the "leader of Chinese tire intelligent manufacturing."