On March 29th, at the new product launch conference held by Ford Toru Europe's new automatic transmission, it was easy to reach a strategic cooperation with Jiangling Ford, and it became easy to become the new automatic transmission starting platform for Ford Tourui Europe. Ruiou's new automatic new car will soon be unveiled to the platform business model, and will be driven by the owner to the star car to provide quality service for the majority of users.
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Old-fashioned car enterprises + car brands to achieve cross-border cooperation It is understood that the newly listed Ford Tour-European brand new automatic transmission is a European heritage lineage, upholding the European quality innovation research and development of the European seven big MPV, with a flexible and spacious Large space, efficient and powerful green power, comfortable and safe driving experience, human intimate smart technology and other product characteristics.
"Ford Tourway Europe appeals to the new generation of business leaders. They have a successful career and a unique humanistic leadership philosophy. They not only value personal comfort and success, but also value the comfort of all members and take care of the feelings of every member of the car. They pay attention to their careers and love their families. They also hope that MPV models can not only meet the needs of business vehicles, but also consider family use." Fanling, president of Jiangling Motors Co., Ltd. said at the press conference, "With diversified car consumption With the advent of the times, the boundaries between commercial and home are becoming more and more blurred. The launch of Ford Toru Europe's new automatic transmission is also more in line with the habits of home users. Ford Tourco will be a business with large space, comfort and versatility. The best choice for the elite."
It is reported that since its establishment, Yizhi has aimed at the travel vehicles of high-end business people. Under the brand positioning of “high quality and differentiated developmentâ€, it has formed a good “high-quality driver, high-quality passengers and high-quality vehiclesâ€. Word of mouth. And Ford Tourui Europe's new automatic consumer group is also positioned 35-40 years old male, emerging business executives, high education and love life owners. This is in line with the long-term focus on the positioning of business travel and group vehicles.
As the leader of the Chinese special car market, Yizhi has created the market share of the network car transfer machine first, the network car business model, the luxury model market share first and many other achievements, sitting on tens of millions of levels of users and huge traffic At the entrance, now the Ford Toru Europe's new automatic transmission will be on the platform, which will obviously bring considerable users and super attention, making it the best choice for business elites.
Easy to share the car ecology prospects at the big press conference, easy to president Peng Gang also said that the first introduction of 100 Ford Tourco Europe new automatic new car, will be put into the platform of the business model to operate, with the original Buick GL8 and other business models "competition".
In addition to giving high-quality operational resources, it is easy to deploy high-quality and compliant exclusive drivers - "Star Owners" to drive the vehicles to provide users with quality, customized and team-based car service experience. According to reports, "Star Owner" is a brand service that is easy to build. It is designed to be safer, more reliable, more professional and respected. It aims to enhance the user experience and set a new service standard for the network car industry. .
It is understood that Yizhi has always maintained a good cooperative relationship with many car companies. In 2016, it only cooperates with high-end automobile brands such as Audi, Volvo, Lexus and Infiniti, and has only one Tesla operation in the special platform. The green line is easy to stay at the forefront of fashion and technology. Easy to create an experiential marketing model that works in depth with major auto manufacturers. Its innovative marketing with FAW Toyota Prius and Corolla Shuangqing is highly regarded by the industry, and it is easy to get to the platform, car manufacturers and users.
Recently, Yizhi also launched a “Spark Project†strategy in 2017, and will open 100 offline service complexes – “Easy Home†in key cities across the country to develop the automotive ecosystem aftermarket.
At the press conference, Jiangling Ford and Yishang both executives pointed out that they hope to deepen cooperation and achieve more win-win situation in the future. In the future, Easycome and Ford Tourco are expected to achieve more cooperation on the basis of common innovation concepts and service concepts, subvert the traditional business model and lay a far-reaching future.