"In the first half of the year, total sales reached more than 70,000 vehicles, an increase of 11.8% over the same period of last year. The two major brands, Iveco and Yuejin, both achieved breakthroughs and their brand share increased significantly." This is a series of exciting data from Nanjing Iveco in the first half of the year. . Aerosol Bottle,Aluminum Aerosol Can,Refillable Spray Aerosol Bottle,Aerosol Spray Bottle Ningbo Shengxilong Aluminum Can Manufacturing Co., Ltd. , https://www.cnaluminumcan.com
It is understood that in the first half of this year, the production and sales of commercial vehicles in China all showed a negative growth, which fell 8.59% and 10.40% year-on-year. Among them, passenger cars (including chassis) sold 237,400 units, an increase of 2.66%; trucks (including chassis) sold 1.747 million units, a year-on-year decrease of 11.92%. In the case of poor overall production and sales of the commercial vehicle industry, Nanjing Iveco achieved a converse trend. The 11.8% year-on-year increase also allowed Nanjing Iveco to become the leader of the 2012 “Competition†report for commercial vehicle companies without any suspense.
The successful operation of Iveco's new Baodi Precision Quality Enterprise requires synergies in all aspects. It is like an accurate clock, and any one component is indispensable. Product quality is its core.
Since its establishment in 1996, Nanjing Iveco has always been adhering to its consistent professional quality and brand connotation, and has become a household name for commercial vehicles. In particular, since the last five years of Shangnan Cooperation, it has relied on the integrated resources advantages of two major shareholders, SAIC and Iveco, Nanjing. Iveco ushered in a new development in terms of quality.
In the field of product R&D and improvement, Iveco has injected European advanced technology into the Iveco Lightbus family on the basis of the sharing of technology platform resources, making the technological adaptability and scalability of products such as Biodi, Dee and others continue to be satisfied. The business needs of professional customers, this point from the first half of the sales data of Baodi, proud of two light passenger products can be confirmed; the other hand, Iveco in the Yuejin series of technical performance to improve the promotion also gave strong support, regardless of The high-end Oka K301, which is a stunning debut on the Beijing Auto Show, is still a good S/H series in the low-end market. All this undoubtedly makes Yuejin, the oldest brand in China's light truck industry, continue to shine new vitality. 
Iveco Leap
In addition, SAIC Group uses its own international management experience and advanced management and control systems accumulated over the years to lay a solid foundation for the development of Nanjing Iveco in product development, lean production, and supply chain optimization. The improvement of product quality is undoubtedly a wonderful epitome of Nanjing Iveco’s “leap-forward developmentâ€.
The marketing quality is the core of the company, and a good marketing strategy is the gear to promote its effective operation.
Taking marketing measures as an example, Nanjing Iveco founded the "K-club Sales Elite Club" this year, enriching the previous model of rewarding and rewarding dealers for creating outstanding sales performance, and becoming a marketing club that has made distributors praise.
While building a complete marketing system, Nanjing Iveco has not forgotten the construction of the marketing team, which also makes the marketing team structure more reasonable and closer to the market demand; the resulting "butterfly effect" can not be overlooked. In addition, according to the different economic conditions, cultural environment, consumption habits, and competition patterns of the national market, the market continues to be segmented. Up to now, Nanjing Iveco has formed a high-end market for pilot light commercial vehicles with Iveco's new Baodi series and Yuejin K series, and has captured the market share of mid- to low-end market with Iveco's new proud series and Yuejin's S and H series, thus creating a commercial vehicle coverage. The high-end, mid-end and low-end market production and sales matrix.
With the concerted efforts of regional marketers and distributors, Nanjing Iveco taps into the potential of the market and various types of promotional activities continue to emerge. The experience-based marketing activities that are in close contact with users have also achieved remarkable results. For example, Baodi Tasting Club, which focuses on product experience "The Yuejin Qun Yinghui, which relies on the maintenance of user relations, has a warm 360 service annual meeting that constantly digs deeper into the interests of users. It is precisely this set of all-round and multi-perspective marketing methods that allows Nanjing Iveco to increase product sales while also enriching the corporate cultural connotation and conveying Nanjing Iveco's commitment to becoming a “responsible commercial vehicle expertâ€. Image.
Excellent service While focusing on the data that Nanjing Iveco has been raising, no one can ignore the fact that in the past six months, a "warm 360" service car has appeared.
As a leading service brand for the commercial vehicle industry, the service concept of “warm 360, serving you and him†has been deeply imprinted on every car in Nanjing Iveco. At the same time, in the first half of the year, Nanjing Iveco adhered to the principle of “invigorating consumer potential, promoting urban and rural development, innovating service concepts, and serving the people’s livelihoodâ€, advocating scientific, rational, and appropriate concepts of automobile consumption and actively organizing service personnel to carry out special markets. Research; and through the "Family Games" and other user activities held in depth, listen to the user's voice, exchange experience with the car, and strive to create more for the user more, better, more comfortable, safer, more environmentally friendly products. At the same time, through the after-sales service network all over the country, we provide users with high-speed, high-efficiency 360-degree all-around high-quality services, and strive to realize the sustainable, high-speed, high-quality and sustainable development of commercial vehicles in China.
In Nanjing Iveco's view, the performance in the first half of the year was only a beginning. In the more severe situation of commercial vehicles in the second half of the year, Nanjing Iveco has a more arduous task in front, and the pace of refined quality, marketing, and excellent service will also accelerate.