National market share of 31 pickup trucks in the country

Recently, Chinese pickup trucks have obtained terminal sales data for pickup trucks from January to June 2017. In this regard, this article summarizes the market share of 12 major pickup brands such as Great Wall, JMC, Zhengzhou Nissan, Jiangxi Isuzu, Zhongxing, Futian, Huanghai, Qingling, Xinling, Chang'an and Foday in 31 provinces in China. .

In the first half of this year, the sales of pickup trucks in Yunnan Province ranked first in the country. In this area, the share of pickup truck manufacturers was even. The share of Great Wall, Jiangling, Futian, and Zhengzhou Nissan was relatively large. JAC, Jiangxi Isuzu, and ZTE ranked second. Two echelons.

The largest wall in Sichuan is the Great Wall, and the second is Jiangling. The remaining brands account for the same proportion.

Guangdong Province has always been a hot area for pickup trucks in China. In the first half of this year, Guangdong Province, the first echelon of sales of pickup trucks for the Great Wall, Jiangling, Zhengzhou Nissan alone formed a second echelon, the remaining less than 8% of the manufacturers constitute the third echelon.

Guizhou's pickup market accounted for a balanced share, and the market competition was fierce.

The pickup truck market in Fujian Province is the exclusive 37% share of the Great Wall, and Jiangling and Zhengzhou Nissan together account for 25% of the total. Other pickup truck manufacturers have a market share of less than 10%.

In Shandong Province, the Great Wall and Jiangling controlled more than half of the pickup market, accounting for 59% of the total. In the province, because the remaining manufacturers' market share is less than 10%, it is difficult to divide the second echelon of market shares.

Hebei is the home base of the Great Wall and ZTE. The Great Wall accounts for 44% of the total. It has formed the first echelon alone, and ZTE and Jiangling together account for 29%, forming the second echelon.

The market share of pickup trucks in Guangxi is basically unchanged from last year, and the Great Wall still has significant advantages.

In Hunan Province, the Great Wall and Jiangling formed the first echelon of the picago market, accounting for 52% of the total, and the remaining manufacturers did not share 10%.

As the second batch of pilot areas for lifting the ban on pickup trucks, the proportion of pickup trucks in Hubei Province has become even more common, and the proportion of manufacturers in the third tier has increased significantly.

In Xinjiang, besides the Great Wall and Jiangling, pickup trucks in Zhengzhou Nissan and the Yellow Sea are also very popular.

Jiangxi is the home base of Jiangling. Jiangling's sales far exceeds the Great Wall and it is half of the country's total.

Great Wall is very popular in Inner Mongolia, making the market share of other pickup companies account for about 1/3 of the total.

Anhui is the home base of Jianghuai, making JAC’s market share behind the Great Wall and Jiangling. In addition, Changan's market share in Anhui is more dazzling.

The Northwest Market is still the Great Wall, and the Great Wall alone holds 51% of the market share. The remaining pickup trucks' market share does not exceed 10%.

The market share of Zhejiang Province is mainly controlled by Jiangling, which accounts for 37% of the total market share. Zhengzhou Nissan and the Great Wall formed the second echelon, which together accounted for 28%.

The Great Wall grabbed half of Heilongjiang Province by petrol pickups. However, in recent years, Jiangling’s market share has increased year after year due to its emphasis on petrol pickups.

Liaoning is the home of the Yellow Sea, with the Great Wall accounting for 37% of the first tier and Jiangling and the Yellow Sea forming the second tier, which together account for 27%.

Chongqing is the headquarters of Qingling. Qingling has 16% market share in Chongqing pickup market and surpassed JMC.

Shaanxi, Gansu and Ning are the loyal supporters of the Great Wall. The Great Wall alone holds 55% of the market share in Gansu, and has absolute market discourse power.

Zhengzhou Nissan is more popular in Hainan and its market share can reach 17%, ranking second.

ZTE won the top spot in Tibet, accounting for 21%, and the pickup market share is really elusive.

Jiangling's market share in Jiangsu Province once again surpassed the Great Wall, which accounted for 32% of the total. It alone formed the first echelon, and Zhengzhou Nissan and the Great Wall together accounted for 37%, forming the second echelon.

Great Wall once again completed market hegemony in Shanxi, accounting for 43%, and Jiangling accounted for 22%. It formed the second echelon alone, and none of the other car companies exceeded 10%.

Henan is the home of Zhengzhou Nissan, and the market share still does not compete with the Great Wall. Together they form the first echelon. It is worth mentioning that Changan Automobile's market share in Henan accounted for 11%, ranking third.

In Ningxia, the Great Wall pickup is in an absolute monopoly and its market share is as high as 80%.

Like Heilongjiang and Liaoning, Jilin is also the world of the Great Wall. In many areas in the north, people are the most trusted are the Great Wall pickup.

In Qinghai Province, ZTE and Bell have achieved an ideal market share.

In Beijing, Zhengzhou Nissan, Great Wall and Fukuda have a total market share of 87%.

In the Tianjin market, Great Wall, JMC, and Nissan have a market share of 70%, and the remaining car companies account for less than 7%.

Shanghai's pickup sales are at the bottom of this statistical table, and Shanghai's pickup sales share is also rather special. The unfavorable Great Wall hit a wall in Shanghai, and its market share accounted for less than 2%. Jiangling and Nissan shared a 78% pick-up market. However, due to the fact that the sales volume of pickup trucks in Shanghai Province was only about 500 units, the actual reference value of the market share of pickup truck manufacturers was limited.

By comparing the share of pickup trucks in various provinces, it can be found that brand trust is still the main reason affecting the pickup market share. For example, Jianghuai in Anhui Province, Zhongxing and Great Wall in Hebei Province, Nissan in Henan Province, and Jiangling in Jiangxi Province all occupy a relatively large market share in the local market and have brand trust that other brands cannot match. The most extreme manifestation of this phenomenon is in Ningxia. Since the Great Wall was the first pickup brand to enter Ningxia, after years of development, the Great Wall has gained the absolute trust of the pickup truck owners of Ningxia and gained an absolute monopoly position in the market. However, with the development of the pickup industry, the implementation of pickup lifted the ban policy, the hardware quality of the pickup itself will eventually become the first factor affecting sales, I believe this day will not be too far.