seamless square steel tube, Square tube, Seamless Square tube, square steel tube, cold drawn square tube Changzhou Chengxin Metal Products Co., Ltd , https://www.chengxinsteeltube.com
To distinguish between different types of customers based on market capacity, savvy entrepreneurs usually choose a two market segments as the main market, its purpose is to create a blue ocean, focus on the market to meet the specific needs of industrial customers, to get stronger Competitiveness. Therefore, it is the first step for customer development to become familiar with the company's positioning and product competitiveness and to define its own advantages. Through effective communication with customers in two directions, combined with the needs of customers, correctly convey their position (differentiation), indicating the achievements and difficulties achieved in this industry, as well as the win-win market prospects for cooperation. If the marketing staff communication skills good enough, then this phase can easily lead to resonate with, even if it is not interested in the product represents, but also willing to discuss industry competition, valuable advice for their products.
Explore prospective customers and communication skills After communicating with customers, we have won a good first impression. Interested customers will investigate the strength of the company and the function of the test product based on the last communication, and will gain an advantage in the cooperation negotiation. They will also understand the situation of competitors and conduct a comprehensive market survey. In order to advance this round of negotiations, we must do a good job of preparatory work: understand the situation of competitors and the advantages and disadvantages of competition, define their own advantages, establish advantages in negotiations, know ourselves, know each other, and fight every battle.
Cater to customer preferences, build relationships affair no matter how good the product has its deficiencies, such as high price, functionality is not comprehensive, service, channel management and other aspects to be worse compared with competitors, but relatively speaking, these not enough to affect the customer's needs, often have become bargaining chips customers, and therefore to lower the price or ask for more services, interests and demands, this time should determine the customer's true intentions, and other personal interests when purchasing organizations like Satisfy. Therefore, it is necessary to establish a good personal relationship with the customer in private and to observe the words and make the personal interests of the other party as far as possible.
Of course, the above three factors developed by customers are mainly aimed at customers with sincere needs. But in fact there are various intentions of customers, such as looking for companies to accompany companies, or competitors' inquiries. So to learn to customer quality analysis, discriminant customer's true intentions, so that with limited resources, limited focus on transactions of customers are more likely to learn the time and effort spent wisely, improve customer development efficiency. This is also a prerequisite for efficient customer development.
What security industry development customers have
Customer development is a key step for a company to determine a good business strategy in order to win the target market. It includes personnel promotion, network promotion, business advertising, etc. Its effect directly affects the survival and development of the company. Personnel marketing is one of the most effective ways to correctly convey the company's positioning and its products or services to target customers. It is the basis for establishing good personal relationships with target customers.
Release date:2011/11/17 11:20:26