Does the "Internet Plus" policy support B2B lighting e-commerce to bring new opportunities?

In recent years, with the launch of the Internet + policy, imbalances in supply and demand in many industries, coupled with the fuel boost, various B2B e-commerce has sprung up. Some professionals believe that under the influence of the global economic crisis, the LED lighting market, which has been in a downturn, should rely on the economic recovery opportunity to vigorously adjust the industrial structure and innovate the marketing model. In recent years, with the launch of the Internet + policy, imbalances in supply and demand in many industries, coupled with the fuel boost, various B2B e-commerce has sprung up. Some professionals believe that under the influence of the global economic crisis, the LED lighting market, which has been in a downturn, should rely on the economic recovery opportunity to vigorously adjust the industrial structure and innovate the marketing model. In the context of economic and industrial transformation, the future development of China's B2B e-commerce industry will not be reduced, and the B2B network marketing model will also become a powerful engine to promote the development of the lighting market. Obviously, 2016 is still the big year for B2B in all major industries. The main advantages of the development of the lighting industry in this model are as follows: B2B e-commerce has become an important promoter of industry transformation. At present, the domestic economy has entered the new normal. The economic growth mode of all walks of life has also shifted from factor-driven to innovation-driven, and the transformation and upgrading has become a new trend in the economic development of many industries. Therefore, the innovation of the supply side and the reform and upgrading of the industrial structure have brought new strategic opportunities to the development of domestic B2B lighting e-commerce. By optimizing industrial structure, improving social resource allocation and other new technologies, new models and new requirements, B2B lighting e-commerce can help enterprises improve circulation efficiency, reduce circulation costs and expand market channels, which not only helps enterprises save costs and reduce risks. Can quickly improve the overall competitiveness of the company. For example, in 2013, in order to focus on its core business, the Siemens Group split the 100-year-old lighting brand Osram separately, but after the listing, OSRAM was challenged by the fierce competition in the lighting industry. Therefore, the Siemens Group decided to re-split, leaving only the core and A competitive business. Through this transformation, Osram's core business in the three major markets, such as automotive lighting, smart lighting, and LED components, reveals that OSRAM will lock in the high-margin, high-tech B2B market. It can be seen that B2B e-commerce has become a key step in the transformation and upgrading of the lighting industry structure. B2B has become a new favorite of capital. In the past 2015, capital market capital tends to flow to B2B. In the context of consumption upgrading, how do manufacturers and manufacturers guide consumers' needs and create demand? The fundamental innovation is to truly transform products. Use data to leverage consumer insights and leverage insight to refactor the entire production supply chain. With the penetration of the Internet, especially the arrival of the mobile Internet, B2B is no longer limited to the surface information release, trading platform is so simple, and now more is to optimize the industry chain, improve industry turnover efficiency and match transactions. According to the data, in 2014, China's e-commerce B2B market transaction volume reached 8.8 trillion yuan, an increase of 23.6% from the previous month; by 2016, China's e-commerce B2B market transaction volume is expected to reach 15.2 trillion, an increase of 32.8% from the previous month, B2B has become The new favorite of capital. Last year, the Panasonic Group, which has successfully achieved the B2B strategic transformation, has demonstrated unprecedented creativity in all relevant fields. The new chairman of Matsushita Electric (China) Co., Ltd., Osawa, believes that in the 20th year of the establishment of Panasonic in 2018, it will target sales of 10 trillion yen, of which B2B will maintain an 80% ratio. Further deepening of the B2B field in the future will be the main driving force for Panasonic's advancement. In China, we will further work on the B2B business. It can be seen that any industry that wants to reform and develop is inseparable from the trend of the times, and the LED industry that wants to transform and upgrade under the new economic form is no exception. Strong support from the policy In the 12th National People's Congress in 2015, Premier Li Keqiang proposed the Internet + strategy. A few months later, at the Central Financial and Economic Leading Group meeting, the state put forward a strategy of supply-side reform, which greatly promoted The development of B2B. As we all know, the current LED lighting industry is facing overcapacity, imbalance between supply and demand, etc. The important content of supply-side reform is to go to capacity, destock, and reduce costs. B2B e-commerce can fully utilize the characteristics of efficient Internet connection to achieve upstream and downstream supply and demand. Efficient docking, helping to resolve problems such as overcapacity and high circulation costs, has become a weapon to help supply-side reform. In fact, since 2014, vertical B2B in various industries has been promoted by capital, which has become an important force in the Internet field. The state and local governments will inevitably give more B2B when formulating supply-side reforms and Internet+ related policies. More attention and support. In addition, from the "Notice on Further Promoting the Healthy and Rapid Development of E-Commerce" and the "Opinions on Promoting the Transformation and Upgrading of In-Line and Offline Interactions to Accelerate the Innovation and Development of Commerce and Trade Circulation", the Central Government has repeatedly emphasized the accelerated development of B2B in 2016. E-commerce. In the past year, the state has actively introduced a series of policies and regulations, which have greatly promoted the development of e-commerce. It can be said that the support of these policies has given strong policy support to the development of the B2B model in the lighting industry during the transition period. In 2016, the B2B field is gaining momentum. More and more people in the traditional industry are eager to try. Every industry has the possibility of success. It is not just the lighting industry. I believe that more traditional enterprises will accelerate cooperation and common use of the Internet. progress. This year may be the B2B big year of LED, or it may not be. It is precisely because B2B e-commerce provides a continuous source of power for economic development, bringing new development opportunities and directions to thousands of small and medium-sized enterprises. But there are many difficulties that need to be overcome. Some enterprises can develop and some bankruptcy will go bankrupt. If enterprises only use the Internet as a tool to move offline business online, without intermediation and restructuring of the industrial chain model, then this kind of B2B will not come to the end, and technological innovation and innovation consciousness still run through this. In the new mode.

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