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The "catfish effect" refers to the adoption of a means or measure that stimulates some companies to become active in the market and actively participate in competition, thus activating the same industry companies in the market.
This year, the special-purpose vehicle market and the entire medium- and heavy-duty truck market have followed suit and opened higher, with a total of 436,000 special-purpose vehicles sold in the first half of the year, a year-on-year decrease of 2.72%. Dongfeng Special Purpose Vehicle Co., Ltd. bucked the trend and achieved remarkable performance and growth with its superior competitive products. It became a “carp†for the special car industry market.
Dongfeng Special Purpose Vehicle Co., Ltd. (Dongfeng Special Vehicle) is a subsidiary company of Dongfeng Commercial Vehicle Corporation. It is the R&D and production base of Dongfeng Commercial Vehicle TEU, Dump Trucks, Warehouse Trucks, Vans and Special Military Vehicles. With a comprehensive capacity of more than 30,000 vehicles, the company also has spare parts manufacturing capabilities such as saddles, car spare parts, chassis and cab, among which the saddle has become the standard configuration of Dongfeng tractors, with a monthly output of more than 4,000 units.
Bigger product segmentation market
Dongfeng Special Purpose Vehicle Co., Ltd., formerly known as the factory specializing in the production of automobile carriages, is one of Dongfeng’s oldest factories. It has 40 years of experience in the production of more than one million commercial vehicles. As a subsidiary company, Dongfeng Special Motor not only contributes to the good performance of Dongfeng Commercial Vehicle Co., Ltd., but also expands its market segment with superior products and deepens its product brand. 
Dongfeng Special Purpose Vehicle Co., Ltd.
With Dongfeng and Nissan’s full-scale joint venture, Dongfeng Special Motors began to implement a strategic transformation. In 2008, this year-long loss-making company actively adjusted its product and marketing strategy and expanded from a single product to a special vehicle, TEU, and parts. , gradually formed a professional development model, for the first time to achieve losses. In the first seven months of 2011, Dongfeng Special Automobile sold over 33,000 vehicles, including 21,000 saddles, 6,800 TEUs, and 5,300 special vehicles. The main business income was 330 million yuan, continuing the good operating situation last year.
In the 2010 high-growth transcript of Dongfeng Special-Automobile, the growth rate of vans was the fastest, with an increase of 230%. In the first half of this year, it also achieved an increase of 296% year-on-year. Dongfeng Special Gas started from the car compartment. In its main business segment, vans occupy an important position and become one of the pillar products of the company. In 2010, Dongfeng Special Gas launched the first full-chassis high-end composite van, which features lightweight, high-strength, aesthetic appearance, as well as the advantages of strong chassis power, high efficiency and fuel economy. Many well-known logistics companies of all ages. 
Dongfeng Special Auto High-end Van
After careful study of market demand and its own advantages, Dongfeng Special Gas introduced the saddle products decisively to fill the gap in the production and sales of Dongfeng's tractor saddles, and also created excellent economic benefits. At the beginning of this year, the new saddle products passed the EU E-MARK certification, and they have entered the EU market standard. At present, Dongfeng special steam saddle products occupy the absolute leading position in the market because of its unique technology. In 2011, the annual production capacity is expected to exceed 80,000 units. The original small product was developed into the industry by the efforts of Dongfeng special auto. Big business that praises.
Full value chain collaboration to help Dongfeng Specialist Auto
Ten years of grinding a sword, it is when the sheath. Since its establishment in 2001, Dongfeng Special Gas has been moving toward the tenth year in its new journey. It is inconceivable to review the development history of Dongfeng Special Gas in recent years: In 2006, the company suffered a loss of 40 million yuan. In 2008, it turned losses into losses and achieved profitability in 2009. In 2010, its operating performance achieved a total overtake. In the first half of 2011, it earned 25 million yuan.
The reason why the leap-forward development, Dongfeng special steam first made a fuss about the product. In the manufacturing process, through the application of new energy sources, new materials and new technologies, the manufacturing level of special vehicles will be increased and quality will be the key to success. In April this year, Dongfeng Special Gas launched China's first disaster-relief water purification utility vehicle. This vehicle is mainly suitable for the supply of sanitary drinking water to people in disaster-affected areas after the occurrence of natural disasters. It not only meets the needs of society, but also becomes a new enterprise development. The profit growth point has achieved 38 orders. "The purified water standards have reached the national drinking water standards, and are also two orders of magnitude higher than the national standards," said the company's general manager Yan Weiyi. 
China's first disaster-relief water purification utility vehicle
In terms of sales methods, Dongfeng Special-purpose Automobile has changed the marketing mode of cooperation with the dealers in the past, waiting for users to come to the door, and adopted a more proactive promotion strategy together with the marketing headquarters of Dongfeng Commercial Vehicle Company. In the marketing of water purification vehicles, the company’s general manager, Geng Weiyi, also uses the water that the car handles on site to experience the experiential marketing of Dongfeng Special Gas in a personal experience.
Judging from the manufacturing and sales of disaster-relief water purification multi-function vehicles, it fully reflects the effective coordination of commercial enterprises, R&D and marketing “iron triangle†mechanism and full value chain that Dongfeng Commercial Vehicle Company has been implementing, and the overall competitiveness of the company has been improved as a whole. The water purification utility vehicle is just one of Dongfeng Special Vehicles' special vehicles. The future Dongfeng Special Vehicle will gain profits in a wider segment of the market.
Opportunities are only provided to those who are prepared to develop a more complete management process with clear development ideas. This “species†specializing in the special-purpose vehicle industry is more and more capable. The company's general manager Yan Weiyi said: "In the future, Dongfeng Special Gas will strive to grow into a top-mounted commercial vehicle to drive the sales of Dongfeng commercial vehicles, piloting the domestic special-purpose vehicle market, and strive to build China's most valuable special-purpose vehicle brand."