With 80 after the desire of auto consumption manufacturers to strengthen the market expansion

The generation after 80 seems to be even more eager for car consumption. There are also many car owners behind the 80s. The conditions are superior, and the average car has more or less one car. Classmates and friends partying together, there are cars and cars together topics are inseparable from the car: show off their profound knowledge of the car, to know all kinds of rare models proud; discuss and discuss their own car what feeling, when a piece of go out to get a car ; No car is also planning to go to test a driver's license, when the stock earned, go to the mortgage trolley, test drive to the new car together; just finished the driver's license, car rental also have to go long-distance traveling by car. It is completely possible to leave our car without a car.

The threshold for car purchase has been greatly reduced: In the past, the starting point for car consumption may still be 100,000 yuan, but now the starting price has already fallen to 30,000 yuan. QQ, Benben and other stylish and inexpensive models emerge one after another. If you do not consider housing, food and clothing worry, rely on their own wages to feed a car.

What the people of the previous generation kept doing was depositing money, and what they have to do after the 80s is to pay back every day. With the dramatic changes in consumer attitudes, credit consumption has been completely accepted by us. By the 80s generation, it seems that this type of advance consumption will be used more freely. Just as some people joke that the discounted cards on people after 80s are more than bank cards, and they also reflect how people after 80 are more comfortable with how to use money for consumption.

After the rapid rise of consumer groups after the 1980s, the compact car market favoured by this group has also begun to change. In the compact car market with mainly hatchbacks and multi-function cars, a fierce battle is beginning. Hatchbacks have gone all the way in China. Once upon a time, consumers thought that there was only a tail-to-head car, and they did not buy hatchbacks. Then there was a world wonder of Beverly Bonga. As young consumers mature, their spending power and consumer personality are increasingly showing up. Hatchbacks with different colors and full personalities have been “righteous” and become their first choice. Fox's campaign, publicity of Fit's personality, POLO's snow and ice, have become a symbol of the identity of young consumers. And Tiida, Peugeot 206, Citroen C2, music wind, Swift, Tianyu, Polaris, Benben, QQ, etc., each hatchback has a large number of loyal fans.

In the past, Fukang could only be said to have been born in the wrong age and become a victim of open roads. Nowadays hatchback cars have completely different treatment. The same 100,000 yuan grade car, older and more will choose longer and more spacious sedan, and 80 after the more loving small and exquisite POLO, logo 206 and so on. Indeed, the number of hatchback cars that are relatively popular around them are just like Ben Ben, QQ, POLO, Le Bao, Peugeot 206, Fit, Converse, Swift, Fox, and so on. After 80, it is not too cold for a sedan version of a vehicle like SDL, which appears to the manufacturer as a response to China's national conditions.

Mr. Liu, the 26-year-old owner of the car, is an out-and-out "alien" and usually has a leisure time. He will greet a group of friends to travel. Mr. Liu patted his car and said, “It is for me to be a car, a house, a travel bag, or a close partner.” Mr. Liu is a typical representative of the growing group of post-80s. In this group of young people's eyes, the car is not only a single vehicle, but also gradually becomes a way of life.

Many auto manufacturers have sniffed business opportunities and started a new market expansion. The Nissan launch of Trent and Converse, was characterized as "full-time, multi-function". These two cars can not only meet the leisure travel needs of the family and weekends, but also can take on a combination of multi-functional needs for commercial use. The sale of the Nissan 4S store told the author that the two vehicles have the advantage of having a huge space in the car that is not available in the same class, satisfying consumers' demand for multi-functional cars, and have been deeply subdivided in the multi-functional car market. "Large space" features. Judging from market trends, the “full-time, versatile” sedan market has shown great consumer potential.

In the face of the iceberg in the compact car market, auto manufacturers have already made steady moves. For example, the carnival of Changan Ford Mazda, Yaris of Guangzhou Toyota, in the independent brands, Chery, BYD, Brilliance also launched a small household car market. According to expert analysis, multipurpose vehicles and hatchbacks that target consumers after 80s will become two major consumer hotspots, and they will determine the direction of development of the compact vehicle market.

The number of consumer groups after the 1980s was unusually large, and consumption was mostly based on subjective sensibility. The “money” route was favored by the market. However, the diversity of young people's diverse needs also raises higher demands for car manufacturers.