The business is ruthless. No matter how large and powerful a company is, if it does not move along the tide, it will surely be washed out. To be invincible in the ebb and flow of competition, we must learn to understand the environment, adapt to the environment, and then transform the environment. Conforming to the trend has become the law that all industries should follow. Of course, the auto parts industry cannot be an exception. As we all know, China’s car ownership has been rising year by year and will become the world’s number one in the near future. At the same time, the automotive aftermarket has rapidly expanded. This includes car decoration, automobile insurance, auto finance, car modification and car maintenance, and car maintenance is particularly prominent in many aftermarket segments. China's auto repair companies need to be big and powerful, and companies need to be diversified in service model brands, specialized in supply chain branding, professional service standards, fixed service projects, and enterprise chaining, so as to win customers as much as possible. Tire Steel Wire Debeader machine is used to pull steel wires out from tires. Tire Steel Wire Debeader,Wire Remover Machine,Tyre Steel Wire Extractor,Tire Wire Drawing Machine WUXI DEIICHEN MACHINERY PTY.,LTD , https://www.dicmachine.com
Evolution of Automotive Aftermarket Parts Market
From the late 1980s to the 1990s, the Chinese parts market was in short supply. The market is mainly based on imported automotive original parts, and the parts sellers mainly import, wholesale and retail in the form of special contracts and authorizations, represented by Japanese cars. Guangzhou has become a distribution center for automotive parts and plays an important role in supplying parts throughout the country.
After 2000, the Chinese parts market showed a balance between supply and demand. In the market, original parts of the joint-venture car brand, parts of the joint-venture car brand, off-line parts and even counterfeit parts of the original factory were formed, and a sales system represented by “4S shop exclusive supply†was formed, and the joint venture models presented a state of “hundred flowersâ€, which were formed in various parts of China. The auto parts market with geographical influence.
From 2000 to 2010, the Chinese parts market showed a state of oversupply. In the market, car brands and parts brands coexist, and in addition to the original parts, counterfeit brand parts are also numerous. In the sales system, "4S exclusively for supply" and "after-sale brand parts supply" struggle, brand parts of each road opened up overwhelming marketing offensive, the competition tends to become more intense.
The Status of China's Automobile Maintenance Enterprises
After-sales maintenance projects have changed with changes in the market. With the continuous improvement of automotive technology, the maintenance of electronic system projects is increasing, while the overhaul of engines and transmissions is decreasing. With the improvement of the safety performance of automobiles, traffic accidents are mainly caused by minor accidents, leading to the rapid repair of the market. The increasing demand for maintenance parts and the reduction in the rate of major accidents have narrowed the demand for maintenance parts; the structure of consumer groups has changed, private car owners have increased, and the demand for high-quality and low-cost after-sales services has increased, and the use of buses has become transparent, resulting in buses. Tender control is becoming increasingly strict and yields are falling.
In addition, the choice of vehicle owners for maintenance companies will change over time. Data shows that in the first year of car use, 90% of the owners chose to re-authorize 4S shop maintenance. For owners who used more than 10 years, more than 50% would choose comprehensive repair shop maintenance, and only about 10% chose to authorize 4S shop maintenance.
Compared with brand 4S stores and ordinary maintenance companies, 4S shops have obvious advantages. First of all, its upstream provides abundant resources, hardware investment, a good environment, complete equipment, strong maintenance technology brand turning ability, and can continue to upgrade; Secondly, its maintenance parts system supply, quality assurance, high supply rate. Vehicle maintenance companies only have an advantage in cost, so it is difficult for them to absorb customers.
At the same time, the demand for parts in automotive maintenance companies is changing. The survey found that the demand for branded parts by auto maintenance companies is on the rise, and the demand for original parts is gradually declining.
Ordinary repair shops have a deeper need for parts. First of all, the repair shop hopes to be able to reduce costs, including labor costs, material costs and service costs. It requires easy installation of parts and low error rate. Secondly, there is effective brand support. Because of higher dealer awareness, it can improve the owner’s The sense of trust, the unified positioning of parts and brands, increased the company's strength image; Finally, the product's cost performance is guaranteed, making the parts quality stable, and reducing bad competition, so as to ensure the profitability of parts.