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China's lighting industry transformation is difficult
In the complicated market competition, lighting companies want to truly break through the transformation and transformation, and move toward a broader market. The marketing method of big data will become an important node for the future. The use of big data is not only a simple data collection, but also how to mine the true value of this data, in order to seek new development. Each city lighting industry, each lighting store will have a group of more familiar interpersonal circles, some are fellowships, some are business partners for many years, some are chambers of commerce or associations, and everyone must have their own strengths. Some people are good at engineering, some are good at switching, others have unique research on crystal lamps, European lamps, and sheepskin lamps. If you are a good person in each field, you can form a strategic alliance, share information, share resources, and complement each other. Holding the group to develop the market, in the off-season, it will be much stronger than the individual single-player. The most direct way to get rid of the husband and wife model in the lighting industry is the corporatization. Although there are more taxes than individual distribution offices, the system, management, project negotiation, and recruitment will be much more standardized. The management of the management is very limited to the development of the store. People will train more talents. Shenyang source? Lighting Brand Management Co., Ltd. acts as an agent for Aoqi Te, Shepherd, Meloni and other brands. After implementing the corporatization operation, several stores are managed in a unified manner, and then the business department and office are set up, each with its own functions, and the goal is clear and undisciplined. Time has become a model for the market to follow suit. In the past two years, big data has been defined as scale, telling, value, and diversity, not just data collection and accumulation. This completed data industry covers data storage, technical analysis, and industrial application. So what does big data mean for the lighting industry? For example, Taobao sellers will change the keyword information of their stores according to the time when users browse Taobao, the keywords they searched, and the habits of clicking on the webpage. This is the most intuitive use of big data analysis capabilities. Through the network platform, the luminaire enterprises can analyze through the search engine, obtain the user's attention hotspots, reflect the customer's big data information, and can more accurately and accurately invest in potential users. The big data platform effectively integrates various resources, enabling many different businesses and products to be visually displayed in front of consumers. In this way, consumers are also sellers. This mode can greatly reduce communication difficulty in the era of big data. The value is more transparent, especially the enterprises that integrate into the lighting e-commerce model will bring a huge impact, and it will be no harm to the industrial upgrading. No matter what kind of industry, there are always top-notch companies and small and micro enterprises. China's lighting industry is a typical pyramid type according to the scale. There are not many large-scale lighting enterprises, and small and medium-sized lighting enterprises account for the majority. Based on this distribution situation, the two-level differentiation of the development of China's lighting industry is serious. From the forecast report of China's lighting industry development prospects, we understand that the development level of China's lighting enterprises is still not high. In general, it shows a trend of low and high, that is, low entry threshold, low technical content and high production scale. For many years, the lighting industry is still a high-consumption, low-yield extensive processing manufacturing industry. This has to be worthy of consideration by the luminaire. The status quo of small and medium-sized lighting enterprises is difficult to transform. The current situation of large and medium-sized lighting enterprises is largely caused by the transformation of large and medium-sized lighting enterprises. In the third-tier enterprises, the third-grade enterprises are advanced to the second-class enterprises and rely on the self-abilities of business owners. Because of the small size of this type of business, everything is in the mind of the boss. Although everyone has a nominal position, but the specific thing is what the boss calls what to do, the division of labor is actually not clear, so there is no internal management at all. Most of the enterprises in the lighting industry are in this situation. However, after becoming the second-tier enterprise, it is impossible to effectively manage the enterprise by relying on the ability of the business owner. It is necessary to introduce a reliable and efficient management team to further the enterprise. Most of the lighting companies still have no breakthrough at this point, which is also a problem for the transformation of small and medium-sized lighting enterprises. The mindset of consumers is constantly changing, and the lighting companies themselves are also facing a development transformation. Lighting companies want to truly break through the encirclement and achieve transformation and transformation, and move to a broader market, we must improve the production level and product quality of the enterprise, and take the road of refinement.