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Forecasting the trend of the five major developments in the LED industry in 2015
2014 is a challenging year for LED manufacturers, and the performance is as good as the warmth. TrendForce's Green Energy Business Unit LED inside research assistant Yu Chao said that the lighting market demand exceeded expectations in the first half of the year, which once caused LEDs to be in short supply. However, in the second half of the year, due to the repeated orders from customers and the high inventory of lighting channels, the impact gradually emerged. The LED market demand is frozen and the pressure of price competition, the performance in the second half is generally not ideal. In particular, the rise of China's LED manufacturers has led to a continuous decline in the price of LEDs. Therefore, Chu Yuchao believes that in 2015, LED manufacturers will strive to raise the threshold of technology and invest in new special applications to get rid of the red sea of ​​price competition. The following are the five predictions that LEDinside put forward for the LED industry development trend in 2015: 1. The big ones are Evergrande, and the market share of Chinese LED manufacturers continues to increase. In 2014, the number of new MOCVD installed units will reach 239, while in 2015, China Some local governments have continued to subsidize the measures and still maintain the installed capacity of more than 170 units. Chu Yuchao said that the LED manufacturer's expansion plan depends on the local government's subsidy, so LED chip manufacturers will show the phenomenon of the big Evergrande in the future. With the technology upgrade and capacity release of China's LED chip factory, China's share of global LED chip production is expected to increase from 27 in 2013 to 36 in 2014. As for the past, China's LED backlight and lighting applications rely on Taiwanese capital or The situation of foreign-funded enterprises is no longer seen. As Chinese packaging manufacturers continue to increase the proportion of domestic wafers, they are also competitive in terms of price. The market share of Chinese manufacturers in the global LED industry is gradually increasing. 2. LED lighting customers continue to look for lower cost solutions. The decline in the price of terminal lighting products has stimulated a large demand for the LED lighting market. Chu Yuchao said that the driving force for the growth of LED lighting products in 2015 mainly comes from alternative light source products such as LED bulbs and LED tubes. Therefore, LED price and cost have become the considerations of customers. The medium-power LED with good cost performance can meet the requirements of continuous price reduction of these LED lighting products, such as 3030 and 2835 LED, which have become the mainstream in the market. Future LED manufacturers will continue to search for better heat dissipation materials and reduce them through high current drive. The number of LEDs used, and even COBLEDs are gradually gaining favor from lighting customers. In addition to the price reduction of LEDs, manufacturers are also paying attention to other components such as drive power, and hope to achieve a lower cost solution through the overall system design. 3. Looking for special applications New Blue Ocean to increase profitability Due to the fierce competition in LED prices, manufacturers are actively looking for new special applications that can increase profitability; for example, invisible LEDs that are receiving increasing attention, including UV or IRLED applications. Although the market size of invisible LEDs is limited, it cannot be compared with applications such as LED lighting or backlighting. However, due to technical difficulties, customization requirements, and close cooperation with system factories, the entry threshold is high and the gross profit margin of products is excellent. Yu Baiguang LED. Currently, the UVLED and IRLED fields in the supply chain are mainly dominated by Japanese and European and American manufacturers. Taiwan LED manufacturers also have a place. It is expected that more and more LED manufacturers will enter the invisible field in the future. 4. The output value of automotive LEDs has been growing year by year. Among them, the LED lighting market has grown steadily with the growth of exterior lighting. Among them, LED lighting with exterior lights such as daytime running lights (DRL) and headlights (H/Lbeam) has the best growth. The main reason lies in the technical improvement of LED and the decline of price, which makes the LED lighting of vehicles gradually shift from high-end models to mid-level models, which will drive the demand for automotive lighting in the next few years. In addition, the LED backlight of the car is still dominated by the LED backlight of the vehicle panel. With the increase of the popularity of multimedia and sensing images, the traditional instrument panel has also been changed into an LCD panel to drive the backlight of the car. 5. Backlight LED specifications to lighter and higher color saturation direction due to the intense price competition of backlight LEDs, LED manufacturers began to think about how to improve the LED specifications to open the gap with competitors. Taking a handheld device as an example, as high-end mobile phones gradually become thinner and lighter, high panel resolution is developed. For LED manufacturers, how to make LEDs thinner and brighter is the target of 2015. At present, the brightness of the 0.4t LED mainstream backlight used by high-end smart phones is about 2,500~2,700mcd, and the threshold of packaging technology is relatively high. Taking the 4.7-inch iPhone6 ​​as an example, the backlight module needs to use 10 to 12 0.4t LEDs as a backlight. At present, the main LED supplier is Japanese or Korean LED manufacturers, such as Nichia, and it is expected that the future LED specifications will move toward a thinner 0.3tLED. As for TV LED backlight specifications, in addition to improving LED brightness to meet the needs of 4K2K panels, the introduction of special red phosphor powder to achieve high color saturation LED of NTSC100 is also the development focus of LED manufacturers. Therefore, in the future, LED manufacturers will think about how to raise the technical threshold and get rid of the red sea of ​​price competition.